The Problem

The client, a team of researchers and scientists working with the Government of Newfoundland and Labrador, needed a two-page fact sheet to communicate key findings from a complex climate report.
Their existing materials were created in PowerPoint and felt visually underwhelming and text-heavy, making it difficult for the general public and stakeholders to engage with or understand the information.

They wanted a visually appealing, easy-to-read summary that distilled a 22-page technical report into a concise, accessible communication tool suitable for public distribution.

The Solution

I designed a two-page fact sheet (front and back) that transformed the scientific content into a clear, visually engaging layout.

My process involved:

• Analyzing the 22-page report summary to identify the most relevant and impactful findings.

• Reorganizing the content into logical sections such as key findings, health impacts, vulnerable populations, and adaptation strategies.

• Developing a visual hierarchy to guide readers through the information smoothly.

• Incorporating icons, infographics, and illustrations to make complex data more approachable and memorable.

• Choosing colours, typography, and layout consistent with the Government of Newfoundland and Labrador’s visual identity while enhancing readability and engagement.

The final deliverable was a professional, public-friendly fact sheet that helped the research team effectively communicate their message to a wider audience — turning dense data into an informative, accessible, and visually compelling communication tool.