Overview

After 500px relaunched several new products and features, the existing Membership Page no longer effectively showcased the updated offerings. I collaborated closely with the product designer to lead a redesign that communicates the value of the new membership tiers, highlights features, and creates a visually engaging marketing experience while staying true to the brand identity.

The Problems

The old page did not clearly present the new product offerings or their benefits.

1. The visual hierarchy and layout made it difficult for users to compare membership tiers and understand the features.

2. Existing marketing graphic on the page were generic and didn’t leverage the new brand design or showcase the product in an engaging way.

My Approach

1. Research & Analysis – Reviewed the current membership page, competitor pages, and user feedback to identify pain points and opportunities.

2. Collaboration – Worked hand-in-hand with the product designer to align user experience and marketing goals.

3. Brand Alignment – Ensured all redesign elements adhered to the 500px brand guide, including color palette, typography, and iconography, maintaining consistency across the platform.

4. Information Architecture & Layout – Applied a clear grid system to create a hierarchy of information, making it easy for users to compare tiers and features at a glance.

5. Custom Graphics & Marketing Appeal – Designed engaging visuals to highlight new products and features, incorporating iconography, illustrative elements, and product imagery to make benefits tangible.

6. Iterative Design – Worked through multiple iterations, balancing marketing appeal with functional clarity and brand consistency.

Design Highlights

• Grid & Layout Mastery: Used a responsive layout system to ensure a seamless experience across devices.

• Marketing-Focused Visuals: Custom graphics designed to communicate value and entice users to upgrade.

• Feature Emphasis: Clear visual hierarchy to highlight key features and benefits of each membership tier.

• Brand Cohesion: Maintained consistency with 500px’s refreshed branding, while creating a page that feels modern, engaging, and trustworthy.

Outcome

The redesigned Membership Page successfully presents the new products and features, improves user understanding, and strengthens the overall brand image. This project demonstrates my ability to combine product design, marketing collateral design, brand design, and cross-functional collaboration in a cohesive and visually compelling way.