This is a brand identity design for an imaginative brand Crush Chocolate.
I created the whole visual direction including the brand assets, copywriting and social media assets. Crush Chocolate reminds people of the feeling of having a crush on someone - the sweetness (or bittersweetness!) of the affection. I used vibrant colors and geometric shapes to communicate the illusion and the infatuation that we all have when we are “in love” with our crush.