VAULT by 500px is an NFT marketplace for all creatives to share their unique artwork. This project is the brand identity design for VAULT, including the website, copywriting and all the promotional materials for social channels.

Since VAULT is the sub brand of 500px, a global photo sharing platform. I used beautiful photographs as the main visual to emphasize on the high quality creative artwork on VAULT. Our target audience is people with a high end taste of artistic photography, who appreciate artwork and would love to collect them. Therefore, I approached with a minimalistic aesthetics to let the artwork speaks for itself.