The Problem

Yeti Software, a SaaS company serving snow removal and newly lawn-mowing businesses, needed a full website refresh. Their previous site looked outdated, lacked clear messaging, and didn’t reflect the expansion into a broader service offering. The existing content also relied heavily on generic stock photos, which didn’t represent the actual value of their software.

The team needed a modern, clean website that could:

• Clearly communicate both snow & lawn care service offerings

• Present detailed product information in a structured, intuitive way

• Showcase the software’s features visually

• Support a smooth development handoff

• Improve credibility and conversion for potential customers

The Solution

I led the end-to-end redesign of Yeti’s website, creating a 34-page desktop experience along with fully responsive mobile versions. My goal was to elevate the brand while improving usability and clarity across every touchpoint.

Key design solutions included:

• Modern visual system with clean layout, consistent hierarchy, and expanded color usage to support the new service line

• Feature-forward design, replacing stock photography with conceptual UI snippets and real app screenshots to communicate the value of the software

• Clear navigation and content structure to help users quickly understand Yeti’s features across both industries

• A new product overview system, including tabbed sections, icons, and interactive elements to explain complex tools visually

• Distinct page strategies, ensuring major pages—like the homepage and product overview—each had their own visual identity and narrative

• Mobile-first responsive design, ensuring the site is accessible and engaging on all screens

My Role

As the sole designer, I handled the entire design process:

• Competitive research and site architecture

• Full UI design for all 34 pages + mobile

• Creation of simplified, conceptual UI graphics to represent app functionality

• Collaboration with developers to ensure all designs were development-ready, feasible, and implemented as intended

• Providing guidance on content and visual direction (e.g., advocating for software-centric imagery instead of stock photos)

Impact

The redesigned site gives Yeti Software a polished, modern presence that aligns with their brand evolution and supports their new service offering. It highlights their product clearly, builds trust with potential customers, and creates a unified experience across web and mobile.

View live site